Insight: 90% of players consume less than 10% of the game content.
Insight: 80% of revenue comes from a small group of players who consume over 50% of the game content.
The majority of new players in a freemium game churn at the beginning of the game. However, the majority of a freemium game’s revenue is generated by mature players who progress deeply into the game. Game developers therefore waste huge amounts of resources on acquiring players who never engage with the game’s virtual economy, let alone convert and monetize.
Gondola records a variety of metrics in real-time, thereby generating highly accurate “thumbprints” for a wide range of player personas. Gondola’s micro segmentation allows for thousands of ways to customize prices and improves the individual’s game play experience, churn probability, engagement, retention, conversion and - ultimately - monetization.
Individual players are assigned to pricing clusters based on a multitude of dimensions. Players move between clusters as they mature in the game. The boundaries of each cluster are constantly reevaluated by Gondola’s machine learning algorithm. The result is a unique, customized game experience for every single player.
Gondola’s dynamic pricing engine manages millions of dollars of recurring game revenue on a monthly basis.
Gondola is compatible with iOS, Android, Facebook, Mac and PC.
Gondola can be implemented on either the client side or the server side. Our custom API has three main components:
Gondola automatically adjusts the prices both virtual goods and IAPs, managing your entire virtual economy.
No random A/B testing.
No fairness concerns.
No community backlash.
Just happy players enjoying customized experiences!