Interview with Deconstructor of Fun on Why A/B Tests Fail

Niklas Herriger |
2019-05-02

Interview with Deconstructor of Fun on Why A/B Tests Fail

Michail Katkoff and Joseph Kim invited us to join the Deconstructor of Fun Podcast. During the episode, we spoke about the shortcomings of A/B testing, how to rescue a failing A/B test, why Multi-Armed Bandit frameworks are superior, and how product managers can benefit from targeting their offers and promotions to different player segments.